New logos, ad formats, a change of color and design – does that really brand us?

Here’s an idea – how about a consistent, concerted effort to get better at what we do? Higher level of skill – consistently delivered. Service our customer values – consistently delivered. Simulation training. Practice. Mastery. Not just from a few “good” agents but from everyone on our staff roster – whatever their level of production.

It seems to me that with all of the challenges we face from competition online and off – these are things that no-one  can take away from us – or are likely to duplicate. There will always be those who’ll run up their flag with new efforts, but until they solve the biggest issues we face, not a one of them will make a significant dent.

Solve the issues surrounding incompetence – in the entire industry – and we’ll have staying power. At least until AI joins the game!